Michael Webster

Creative Direction
& Brand Design 
Optus
Free the ‘Yes’
Optus is on a mission to forge a new kind of category where telco meets broadcaster. Re was engaged to transform the brand to signal a significant transformation. The new brand needed to be more tonally diverse, more entertainment focused and less playful.

I worked on Optus for almost 3 years from brand identity, Optus on George Street flagship store digital screens, campaigns, catalogues, hype reels, product launches, channel launches, brand activations and everything in between. Over that time I worked up to Associate Design Director while building a strong design team and relationship with Optus. 


Before
After
The new ‘Yes’ mark designed in collaboration with Dave Foster











Designed at Re
Creative Director: Chris Maclean
Design Directors: Peter Craggs, Nerida Murphy
Designers: Michael Webster, Mike Kirkpatrick, Alex Creamer, Mariko Elliott
Writers: Shannon Bell

Thanks to: M&C Saatchi Sydney, Buck Sydney, Emotive, Resolution, The Works, Universal Music, With Collective, Jacky Winter Group
Artists: Bafcat, Dan Leydon, Dave Foster, Gemma O'Brien, Numskull, We Buy Your Kids

Appears on
Brand New
Behance
Brandemia

Awards
Distinction Large Brand AGDA 2016
Distinction Logo AGDA 2016
Distinction Brand Experience AGDA 2016
4 x Finalist ADGA 2016